Litens has announced a renaming of Tendeco Sales to Litens Aftermarket North America as part of its 2024 rebranding strategy.
The rebranding strategy will focus on upgrading its website, adding more technician-friendly features to its product line, and renewing focus on Litens' System Reset campaign. This rebrand reflects the company's commitment to providing clear visibility for the Litens brand in the North American automotive aftermarket.
The initiative also aims to strengthen Litens' position in the aftermarkets as a leading supplier of belt drive products.
"We are thrilled to now be selling our belt drive product portfolio under the Litens Aftermarket North America banner," says John Lussier, president of Litens Aftermarket. "This renaming aligns with our initiatives to continuously build awareness of the Litens brand among automotive repair professionals, and we look forward to providing retailers, shops, and warehouse distributors with our family of belt drive products."
Litens reports that all rebranding changes will be completed by the end of the year. The company assures stakeholders that these transitions will enhance overall customer experience and reinforce Litens' position as a leading force in the aftermarket belt drive components sector.
