The Magnetic Tape Measure from Milwaukee Tool features a straighter, stiffer blade that remains stiff up to 12', reducing blade rollover and allowing for efficient measurement of common jobsite materials. Its balanced design provides control and ease of use, while the low-profile magnet enhances both top and bottom hook grab. The tape measure's smooth retraction and double-sided anti-tear coating on the first 6" ensure durability in job site conditions. With 15' of reach and 12' of standout, it supports long measurements.