Independent distributor Chris Lamberson bought his current truck, a 2018 22’ Freightliner MT45, in 2022. Previously, he had an 18’ Suzuki. The only change he made was to get it wrapped with GEARWRENCH from front to back.
All tools are organized mainly by type. Wrenches with wrenches, pliers with pliers, and so on. Lamberson also likes to display as many of the tools out of the box as possible to let customers see and touch everything.
For all new items, Lamberson has a special shelf up front near his desk to prominently display them as well as hot-selling items and a few snack items to catch customers’ eyes when checking out.
As far as rotation goes, the tool dealer likes to rearrange his stock every three to four months. If something is not selling, he’ll discount it and move it. Although he notes most of what he sells are “fast movers.”
