Sales Tip: It's more than selling tools

Aug. 28, 2024
This Cornwell dealer sees her job as more than just business and her customers as more than an opportunity for a sale.

Cornwell Quality Tools distributor Hunter Castaneda runs her business like her father, a longtime Cornwell Quality Tools distributor, does, but not because that’s how he taught her -- because it makes her stand out.  

“We are truly there for our customers on another level that’s not just business — it’s friendship, it’s consistency, and it’s service on top of selling them the tools,” she notes.  

Castaneda doesn’t let anything stand in her way, including the fact that she’s a woman who is new to the industry. 

“Being a woman in the industry definitely has its ups and downs but I can easily say that the pros outweigh the cons,” she says. “I receive a lot of respect from my friends, family, customers, and even strangers on the road, for taking on such a male-dominated industry. 

It all comes down to being true to myself and to my customers. Being honest with my customers; they really enjoy my questions in learning what they work on which then helps me become much more confident in the tools I’m selling. And confidence is key as a woman!” 

About the Author

Kayla Nadler | Associate Editor | Vehicle Repair Group

Kayla (Oschmann) Nadler is an associate editor for the Vehicle Repair Group.

With an education in journalism and public relations, Nadler contributes to Professional Tool & Equipment News (PTEN) and Professional Distributor magazines, as well as VehicleServicePros.com.

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